Dynamic and motivated professional with a proven record of applying new technologies, taking design from concept to production, and formulating winning strategies. Adaptable leader with ability to work independently, lead cross-functional teams, make critical decisions, and achieve results that further align with organizational goals.

WORK EXPERIENCE

Information Design Artist  | February 2024 - Present

Dubin Research & Consulting

• Collaborated directly with legal clients in high-pressure and tight deadline environments
• Led design initiatives and introduced process improvements that enhanced team workflows and project outcomes in high-profile litigation cases
• Created data visualizations to simplify complex information and enhance user comprehension
• Effectively managed multiple concurrent projects and deadlines

Senior Graphic Designer  | December 2022 - January 2024

Talia di Napoli

• Achieved YoY revenue growth for 2023 despite a 50% marketing budget cut
• Owned email/SMS design and execution across Klaviyo campaigns and automation flows 
• Produced cohesive multichannel assets facing customers, buyers, and investors
• Sourced and managed agencies to ensure effective collaboration and project execution
• Authored brand book to capture key design elements for unified brand representation
• Produced and edited social media videos (Premiere Pro) that drove over 1M+ organic views across Instagram and TikTok
• Directed brand-aligned photo shoots, producing assets for e-commerce and paid social

Senior Graphic Designer & Marketing Manager  | December 2019 - November 2022

Bullseye Locations

• Designed scalable, intuitive UI wireframes to ensure alignment with user and business needs
• Conceptualized, implemented, and optimized user flows for marketing automation, email campaigns, and lead generation initiatives, enhancing user engagement and conversion rates
• Introduced, designed, and implemented winning sales content packages
• Led transformation of Bullseye website from concept to execution
• Directed external developers and freelancers to meet performance goals
• Led creation and systematization of reusable design components for a scalable ecosystem

Graphic Designer | October 2018 - July 2019

Olympus Labs

• Created engaging digital assets for social media, email, Amazon EBC, and paid ads 
• Conceptualized and designed new user-friendly website 
• Produced catalogs, pitch decks, business cards, banners, and booths for events
• Prepared press-ready files for print, applying advanced finishing techniques like cold foil

Marketing & Communications Intern | May 2017 - May 2018

Baylor University

• Collaborated with different department to assess and address website objectives
• Spearheaded design and asset creation for a series of new websites
• Created assets and media for Baylor’s homepage
• Assisted in photo manipulation and vector element creations

Print Shop Assistant | January 2016 - May 2017

Baylor University 

• Demonstrated processes and techniques to students
• Led shop upkeep responsibilities
• Maintained and prepared the print shop for use
• Assisted students and ensured their safety in the absence of a professor

Graphic Designer  | August - December 2016

Autosnap

• Designed and unified a custom set of icons
• Performed independent research in order to ensure accuracy
• Captured the essence of the company within a clean and simple design
• Communicated effectively with the client

EDUCATION

Baylor University - Waco, TX (May 2018)

Bachelor of Fine Arts: Graphic Design (3.5) 

Minor: Entrepreneurship

AWARDS AND RECOGNITION

Graphic Design Award, Baylor Art Student Exhibition, 2017

Dean’s Academic Honor List Recipient for 2 consecutive semesters